I’m a digital strategist on a mission to create a better future for media. My expertise ranges from product management to business development.

I like to create digital products that foster attention and interaction through technology and user-centred experiences. Also, I strongly believe that a solid revenue model is the essential cornerstone of great journalism.


I can help you with defining a digital strategy, expanding your online business, or by training your team or class. I’m also available for speaking and book authoring opportunities.

Currently, I’m based in Milan, Italy and working with different brands from the media and advertising industry, including Il Sole-24 Ore. Since March 2019, I’m the communications director for Vice Italy. I’m developing a new paywalling technology through a prototype backed by the Google DNI fund. I’m also a professor in Business Models for News at the Catholic University of Milan.

My roots are into content creation. In 2012 I co-founded and directed Il Mitte, an online magazine about the city of Berlin which became a sensation in Italy and later expanded with a second newsroom in Frankfurt. In 2015, I was hired to manage the launch of VICE News Italy, taking care of editorial strategy and managing a small but hugely talented newsroom that operated in a fast-paced, deadline-driven environment.

In 2017, I was the first Italian to become a fellow at the Tow-Knight Center for Entrepreneurial Journalism in New York, where I had the chance to spend a semester learning from some of the brightest minds in the media industry. Later that year, Forbes asked me to oversee the strategic implementation and growth of the magazine’s digital presence in Italy, working closely with the sales and tech team to expand revenues in the online space.

I like to dedicate some of my time to non-profit activities. Since 2017 I co-organize DIG, a festival whose mission is to support investigative journalists and documentarists through grants, collaboration, and networking. Whenever I’m not looking at a screen, you can find me dancing at Hotel Mediterraneo or daydreaming a trip (next in line is Tajikistan, have tips?). Mostly, I’m an enthusiast.

Brands I've worked with