I helped building a brand new premium experience for the readers of Il Sole 24 Ore. Open to subscribers only, 24+ features deep journalism and immersive storytelling formats with a completely redesigned experience. Built around the need and ideas of a community of readers, it gives them opportunity to follow topics, listen to articles on-the-go, and engage with the newsroom.
Radio 24 is Italy's biggest news and talk radio station, with more than 3 million daily listeners. In the new website, launched for the station's twentieth birthday, the listening experience was rethought from the ground up; the website features a new design and a new player (with a built-in, expandable programme schedule).
Based in Milan, Cartography is an independent magazine devoted to travel culture. As their digital strategist, I took care of the website redesign, which now showcases destinations, immersive stories, and day-by-day itineraries from more than 30 different countries around the world. Visually powerful, the website also has a shop section where the user can purchase single issues and fine art prints.
Based in Barcelona, Tendencias is a super cool digital magazine and creative agency that's been around since 2006. I consulted them in order to improve their digital strategy and online presence. The idea behind the prominent search box in the homepage - which features a Google-like “I'm feeling lucky” button - was to resurface interesting content from their rich and valuable archive and to highlight cool stuff from the internet.
As their Head of Digital Product Strategy, I was in charge of developing the launching online strategy for Forbes Italia. From the website to social media, to the newsletter to the iconic Lists, I co-built a brand-safe environment that reflected an innovative Forbes-like experience, working closely with the product team in New York City.